Apple: “We’re always trying to improve the way we conduct our greenhouse gas life cycle analysis.”

“And when our assessments reveal a material, process or system that’s making a significant negative impact on our carbon footprint, we re‐examine how we design that product, process or facility.”

Apple, Inc., the world’s second largest information technology company, grabbed a lot of attention on Tuesday, September 9th, when it unveiled its new iPhone 6, 6 Plus, (Dick Tracy) Apple Watch available soon and Apple Pay, a mobile payment system.

But, this short post features the behemoth company’s commitment to environmental responsibility and its carbon footprint. For 2013, 33.8 million metric tons of GHGs (greenhouse gas emissions) were emitted from operations with as little as 0.5 million metric tons stemming from recycling efforts–give that a moment’s thought–and as much as 23.6 million metric tons from manufacturing. Recall that the components of iPhones and other Apple products are manufacturer in numerous far away places.

Talk about I-didn’t-know-that, Apple is cooling its servers “with water chilled by the night air and during cool-weather hours, avoiding the use of electric coolers 75 per cent of the time.”

Please take this link to the rest of the story.

Incidentally, I blogged last December about Google, featuring its planned new corporate HQ favorably to Apple’s. Missed it? Go here.